Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry Group (BRBY.L) shares surge after the company said it would be focusing on its signature trench coats and scarves ...

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...

Trench-coat maker Burberry BRBY16.02%increase; green up pointing triangle said it is taking further steps to cut costs and ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Luxury fashion brand Burberry faced criticism for destroying unsold merchandise worth millions of pounds to maintain brand ...

That, at least, is what Burberry’s new chief executive Joshua Schulman believes. A promise to reverse the group’s doomed “brand elevation” strategy and return it to its trench-coat-and-scarves roots ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...