Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...

had made his name at Bottega Veneta with a series of top-selling “it” shoes and bags. But his designs at Burberry, which is not primarily known for leather goods, have not found the same success.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...