Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Burberry shares soar as new CEO Josh Schulman admits ‘lack of focus on outerwear,’ vowing to turn losses around
Burberry hasn’t got a lot right in recent years. But its new CEO, Joshua Schulman, wants to act fast and “course correct” to save the ailing British luxury brand. The London-listed company has been rattled by the luxury downturn affecting the rest of ...
11hon MSN
Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...
5hon MSN
In an exclusive interview with WWD, Burberry CEO Joshua Schulman said he's looking at Burberry holistically, filling the shop ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slump in sales and a fall ...
My consensus? As long as I have a single-breasted trench coat (preferably from Burberry), I'll fit right in. As London is ...
Shot in London's storied cultural neighborhood of Bloomsbury, the campaign features three sets of portraits that spotlight ...
Shares of Burberry rose as much as 15% in early trading in London, after Joshua Schulman said he would undo the missteps of ...
London stocks were steady in early trade on Thursday as investors sifted through a raft of corporate news and looked ahead to ...
KEY TAKEAWAYS Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it ...
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