Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

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Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

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Circular denim brand HNST has new owners. The Antwerp-based men’s and women’s brand—pronounced “honest”—announced this week ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

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Joshua Schulman, chief executive, outlined that the recovery plan will involve enhancing the business's website and in-store ...

Troubled British fashion house Burberry on Thursday announced a turnaround plan to kickstart the brand as it reported tumbling profits and a drop in sales.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...