btimesonline7h
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...
Burberry hopes 'scarf bars,' puffer jackets and classic styles can drive turnaround
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
KEY TAKEAWAYS Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it ...
Wall Street Journal14h
Heard on the Street: Burberry Reaches for Its Coat
Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...
Reuters on MSN15h
Loss-making Burberry to focus back on outerwear in turnaround plan
Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...
Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
Burberry Ramps Up Turnaround in Effort to Revive Brand
The luxury group said it is taking steps to cut costs and reduce inventory as part of a new plan to revitalize the brand.
CNN15h
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...