Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...
Burberry Puts Trenchcoats and Scarves at Center of New Strategy
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
CNN12h
Loss-making Burberry puts focus back on trench coats in a turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a ...
Wall Street Journal11h
Heard on the Street: Burberry Reaches for Its Coat
He will focus on outerwear, where Burberry has a stronger track record. In its early years, the company designed coats for ...
Burberry launches 'urgent' turnaround plan on sales slump and fall into the red
Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slump in sales and a fall into the red in the first half of the year.Britain’s only global luxury ...
btimesonline4h
Burberry's Stock Soars Following Revival Strategy Centered on Signature Trench Coats, Scarves
Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...