Burberry puts focus back on trench coats, scarves in turnaround plan
Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said in a revamp that sent its shares up sharply.
Both brands are marked down in a big way right now, so this rare Gilt sale is the best place to add some luxe accessories to ...
Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as ...
Speculation about a possible takeover sent the Burberry share price higher. However, our writer’s steering clear of the ...
An article on fashion website Miss Tweed said Bernard Arnault, who runs the French conglomerate LVMH, was 'keen to see such a ...
Burberry shares have jumped more than 7% following reports suggesting Italian competitor Moncler could be mulling a bid for ...
Revenues plunged 22% to £1.08bn with sales down 24% in mainland China as consumers in the world’s second largest economy reined in spending, especially in the second quarter which say a 27% slump.
And if you’re worried you may not get to shop this specific trench coat in time, there’s a shorter Burberry Chelsea belted trench coat for sale at T.J. Maxx which also has a $1,499.99 price tag.
Burberry’s Heritage trench will take center stage alongside the latest iterations of the coat by chief creative officer Daniel Lee. More from WWD EXCLUSIVE: Schiaparelli Lands in China With Plaza 66 ...
This round of retail activations is an extension of the brand's latest outerwear campaign masterminded by new chief executive ...
Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...
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