Burberry, the storied British luxury house, unveiled an ambitious new strategy on Thursday aimed at reconnecting with its ...

Burberry rallied almost 19%, logging its biggest single-day percentage gain, after it announced a turnaround plan to win back ...

The future proof strategy under CEO Joshua Shulman is to amplify the brand's strengths, like its trench coats, outerwear, and ...

The plan is to return to the brand's origins in outerwear, including trench coats and scarves with its distinctive Burberry check. A new outerwear campaign, It’s Always Burberry Weather, will involve ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

Burberry is rejuvenating its brand by emphasizing classic outerwear over leather goods, with innovations like 'scarf bars' in ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products ...

Burberry is revamping its strategy to win back customers by underscoring its British heritage with a focus on trench coats ...

Burberry wants to mimic Moncler’s flair for jackets. A rumored takeover would be a better result for investors. Shares in the ...

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ...

My consensus? As long as I have a single-breasted trench coat (preferably from Burberry), I'll fit right in. As London is one ...

Burberry will put the focus back on its core trench coats and scarves, be less ambitious with prices for bags and shoes, and ...