Photoshop CC tutorial showing how to create a retro, tattoo logo design inspired by Cajun and French Creole, Zydeco music.

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

The Sea Dog replaces the collaborative’s longtime lighthouse logo, marking the first time the collaborative has had an actual ...

When a couple found a classic Haussmannian apartment, they chose an architect who’d give it a pared-back feel. By Laura May Todd Plus: a new book from Chantal Joffe and Olivia Laing, satin flats for ...

The reopening of the Studio Museum in Harlem, after seven years of construction, comes with dazzling alumni and collection shows. By Holland Cotter and Donavon Smallwood The most thematically ...

The new design seen as safe but effective, although the new corporate tagline has some cringing. By. Jon Springer. AI ...

The Shell logo, or "Pecten," is one of the world's most recognised symbols. But it wasn't born that way. It was forged through a century of ruthless simplification. Forget "timeless" design—the real ...

The Disney logo's history is a 100-year masterclass in strategic adaptation. We break down the evolution from a simple signature to a global icon and show you what your small business must learn from ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing ...

Shelby Putnam Tupper is founder and creative director of Shelby Designs Inc., a small-but-mighty, full-service, customer-obsessed design consultancy.