Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

Joshua Schulman, who took the top job in July, admitted the firm, best known for its trench coats, had lost its way in recent ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its ...