Burberry’s recently appointed chief executive officer has pledged to return the British fashion brand to its roots as a maker of trenchcoats and scarves, in a move welcomed by investors. Shares of ...

Burberry is aiming to boost waning sales by refocusing on heritage designs and statement pieces under sweeping revamp plans ...

LONDON (Reuters) - Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its ...