The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the ...

Brands are finding alternative ways to align with hyper-engaged festival-goers in 2025, via new destinations, smaller events ...

To address this issue, we propose the Depth-First Search (DFS) for Complete Coverage Path Planning Strategy (CCPPS) for ECVWRs. This method allows adjustments to the generation of waypoints in CCPPS, ...

Companies need to take a strategic view ... Marketing Plan A marketing plan serves as a road map or blueprint that guides a firm's course of action. A good marketing plan should include at least a ...

Threads pivots toward followers and introduces metrics for individual posts A pair of announcements from Instagram chief Adam Mosseri demonstrate a pivot in the strategy of Meta’s Threads app. The ...

If marketers can’t prove impact, they can’t scale results. Yet attribution remains one of the most persistent challenges. Just 25% of survey respondents use a clear model to measure incremental ...

The Trump administration has restored the student visa registrations of thousands of foreign students studying in the United States who had minor — and often dismissed — legal infractions.

Kellen Moore believes in building the team from the inside out, and the New Orleans Saints drafting Kelvin Banks Jr. shifts the complete view of the offensive line. Erik McCoy and Cesar Ruiz are the ...

People gather in St Peter's Square as they await the arrival of the body of Pope Francis. (AP) Property News: A beach box on an exclusive stretch of Victorian coastline has sold for a record price ...

Australian strategic thinking has long struggled to move beyond a narrow view of defence that focuses ... marks a shift in this mindset. It is not a strategy in itself, but a structural pivot ...

To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn’t using Jim Beam Black ...

Correction: This story has been updated to reflect that Lindsay's departure was not connected to the marketing restructuring. As marketers emerged from two strenuous years, innovative media strategies ...