MIT projects that by 2030, almost half of all consumer decision-making will be AI-driven. At The Drum Live, futurist Danielle ...

Brands that leverage real-time data and predictive analytics to create audience personas experience better outcomes.

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

More than half of market researchers now use synthetic data to broaden scope and accelerate insights, reserving live panels ...

Analysts estimate FMCG brands are sitting on a ₹500 crore “goldmine” if they treat first-party data not just as an activation ...

Disney+/Hulu hiked prices this week, the most recent of many streaming service increases. Churn is a concern, but ...

In 2025, eighty-three percent of companies already use AI to review resumes. For candidates, that means a machine is almost always the first “reader” of their application. The good news is that those ...

Disturbances of mood and behavior in pre-adolescent children are both ubiquitous and varied. They can defy simple diagnostic ...