Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

1010data, Inc., provider of an internet-based big data warehouse, has announced the launch of a new software tool that enables 1010data's customers to automatically segment and analyze huge consumer ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Piksel, a global provider of video monetization software and solutions designed to maximize the reach and return of video, today announced the launch of its Consumer Insights service in partnership ...

This paper examines the role that conceptual models of consumer behavior can play in a marketing audit. Research employing a model of consumer decision making (an expanded version of a normative model ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Wars and pandemics change the world and shift the course of history ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...