H istory has a habit of creating meaning, and Cadillac has latched on to some history that predates the company while also ...

Leaders are rethinking what building a strong brand means today and continually adapting their strategies to weave brand ...

La Croix comes in a wide array of flavors, which can be somewhat overwhelming. Here are 15 of the drink flavors, ranked from worst to best.

Making a meaningful gesture on a budget is no easy task, but with the best affordable fine jewelry brands, you can find some luxury-grade pieces at a reasonable cost. The top jewelry brands we've ...

Please view our affiliate disclosure. Creating a strong brand identity is one of the most important aspects of a business. A well-designed logo is often the first impression a company makes on ...

The brand’s thicker tees are their most popular, but I’m partial to this Lightweight tee because it feels more versatile and cooler in the warm months. I think the best workout tees should be ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and technology services and ensure it is “relevant for today’s buyers”.

But the biggest turnaround comes from big-name, high-street brands. For instance, you’ll find the Soil Association’s logo on Garnier's Organic Skincare in recognition of its green credentials.

Brother Jason Kelce announced on Thursday that he’s revamping his under-the-radar apparel brand, Underdog ... with merch featuring the team’s logo and name. Since his retirement, however ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

Wordmark logos are a powerful tool in a brand's arsenal. They distil a company into a single, striking visual representation made entirely of letters. You've seen them everywhere. Google. FedEx.