Both online dating and marketing senior living communities depend on first impressions, building trust and weeding out the ...

Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

there is considerable discrepancy between the two departments. Companies spend millions of dollars on Sales training and Sales enablement programs, yet they spend comparatively little on formal and ...

Sales professionals are using generative and autonomous AI to prepare for in-person meetings and calls.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Looming tariffs, fragmented shopping and uncertainty, oh my! Here are four opportunities to optimize marketing outcomes ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Many firms adopt AI blindly. Using causal AI removes the guesswork by revealing what truly drives outcomes—not just ...

Alex Schey: Executive Director, Global Marketing and External Communications ... we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.