Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live.

Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open Source and supported by an interactive UI, Markriti aims to deliver ...

In today’s fast-paced digital landscape, marketers are constantly on the hunt for strategies that deliver measurable results.

Dekiwadia has been appointed as head of performance at The Pistol, with Daren Polo and his CRO functions and SEO expertise ...

Nick Hayes has joined The Media Store team as its head of digital.The announcement:Independently owned media agency, The ...

PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society. The post Why public ...

The latest twist in the evolving landscape of greenhouse gas (GHG) regulations involves OEMs passing the compliance burden ...

The Pistol has announced two senior appointments to its performance team, following a period of client wins and renewals. Brinda (Bini) Dekiwadia has joined The Pistol in the newly created role of ...

Marketing leaders in the financial services industry face a big demographic and market shift as assets, loans and demand move ...

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Youmna Borghol, Head of Marketing Science at Snap, ...

With the rise of digital marketing, some prematurely declared traditional marketing outdated. SEO, PPC and social media got ...

Digital marketing consulting is crucial for businesses looking to navigate the online world effectively. As technology evolves, ...