Mark Morton’s signature Gibson Les Paul has been in the making for more than 3 years – now it’s finally here

The Lamb of God guitarist signed with Gibson back in 2022 and has been rigorously road-testing various pickup prototypes on ...
MusicRadar on MSN

Epiphone revamps core lineup with the Inspired By Gibson series

NAMM 2026: Laurel is out, rosewood is in for all but entry-level models, as upgrades come across the board ...
Music Connection

Gibson and Mark Morton Debut "Modern Metal Mastery" Les Paul

On Tuesday, Gibson announced the release of the "Mark Morton Les Paul™ Modern Quilt, a bold new signature model designed in ...
Sportscar365

Gibson’s LMP2 Engine Reaches Six Million Kilometer Milestone

Gibson Technology’s LMP2 engine reached a major milestone during last weekend’s IMSA WeatherTech SportsCar Championship season-opening Rolex 24 at Daytona, where the GK428 powerplant completed a ...

Understanding Gibson's Paradox: Interest Rates and Prices

Explore Gibson's Paradox, the historical link between interest rates and price levels, understood through a century of data. Discover why it remains debated.
Harvard Business Review

Know Your Customers’ “Jobs to Be Done”

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...