You may have just recently heard of the wonders of tubing mascaras but they have in fact been around for a while. Due to ...

If it's Kate Moss-approved, consider us sold! Here's everything we know about the model-approved Charlotte Tilbury mascara.

Ways to Remove Mascara Without Makeup Remover  As wonderful as it is, mascara can cause your eyelashes to become dry, ...

Makeup gift sets offer a variety of products in one beautiful package, making them a popular choice for festive and special ...

ColourPop is launching a collaboration with Bratz, and we got a sneak peek. Check out all of the products ahead of the ...

Here’s why the internet is convinced JD Vance wears eyeliner - Donald Trump’s running mate has found himself at the center of ...

The Refy roller primer has been my most repurchased primer as of late. It is a hydrating serum with a facial roller ...

MissDarcei, ambassador of K-beauty brand TIRTIR and originator of "Black Girl Tries," shares makeup must haves and beauty ...

Hurry! It’s your last chance to score jaw-dropping discounts on makeup from Stila, Lancome, Laura Geller, and more top brands ...

Fall calls for a style refresh, and after testing more than 70 lipstick shades, we consulted with professional makeup artists ...

Here’s our makeup guide for you to achieve that soft and glam look, along with the best makeup recommendation.

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...