Believe it or not, Halloween is coming soon and it's the perfect time to get creative with your makeup skills. While this ...

Are you looking for fairy makeup ideas for an ethereal look this Halloween? Read on to discover tips to create a magical ...

All year we look forward to pumpkin decorating, costume DIYing, and trick-or-treating. But, most of all, we’re always on the ...

Swap out your matte shadow palette for something a little more sparkly. Wearing metallic-finish shadows is an easy way to ...

Enhance your wedding day grace with these classic and breathtaking bridal makeup ideas that are perfect for any season.

The Fenty Beauty Soft’Lit Naturally Luminous Longwear Foundation is the perfect finish to achieve that look, it’s buildable ...

This elegant (and expensive) Simplehuman mirror is the Tesla of lighted makeup mirrors. Where the Fancii Vera doesn’t offer any magnification, the Simplehuman’s double-sided design gives you ...

Rihanna, the multi-talented artist and entrepreneur, has built a massive empire that includes her chart-topping music, the ...

Seventy-five years after the artist’s death, the grotesque masquerades he painted aren’t so far from the manipulated faces of ...

In this personal essay I share the cultural pressure I experienced as a Latina to have thicker eyebrows which led me to ...

If you have a subscription to any streaming platform, you have probably noticed a sharp decline in the quality of costumes, ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...