It definitely has some attitude and some fierceness to the crest that you don’t always see with traditional soccer crests.” ...

Musicians have a long history of appearing as front-of-shirt sponsors and when they do, those kits always stand out from the ...

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a ...

There are the good, the bad and the downright ugly to review, so to complete the set after running the rule over the away ...

The Tigers’ fall sports will be the first to combine Auburn’s traditional colors with the Nike logo. With all the questions ...

Bohemians' latest kit features Oasis' logo on the front, the latest in a series of collaborations with music icons. Here's a ...

There’s a conspiracy theory for every significant event in history. Professional sports, for that matter, are no different. But it does feel like the number of conspiracy theories involving the NFL ...

In an event at the Pro Football Hall of Fame styled after the NFL draft, the local electricians' union honored 25 of its new ...

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The Kansas City Chiefs have officially requested an extension on their June 30 deadline to decide on relocation.

Despite strong rumours of a white away or third kit next season, City's third kit will in fact be black with white detailing, ...

A secondary logo depicts a skull flanked by guitar necks; it’s reminiscent of the 1995 movie “Desperado,” a name the team also reportedly considered, and bears a resemblance to the logo used ...