A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

Most people like to think of themselves as reasonable beings, so a surefire way to get them on your side is by appealing through the rhetoric of logos. Logos is a form of rhetoric based on (you ...

Suddenly, the type appears as the cola company’s script logo. The approach emphasizes Coke’s legacy and plays on nostalgia in an analog medium and in an analog way. While so much of soda ...

Supergirl: Woman of Tomorrow has a logo and possibly a new name. David Krumholtz, who will play Supergirl’s father, Zor-El, posted a photo of his set chair on his Instagram. Krumholtz recently ...

Lease deals get all the hype, but most people still want to own the car after they’re done making all those payments on it. If that sounds like you, and you’ve been waiting for the interest ...

Other listed identifiers include displaying certain logos, making certain hand signs, or wearing certain clothing. When The Independent's Andrew Feinberg asked White House press secretary Karoline ...

An update to the Matter standard will make it much easier to set up HomeKit-compatible smart home devices. In particular, it should make tap-to-pair a far more common feature, rather than ...

Donovan Mitchell was the lone bright spot for the Cleveland Cavaliers in their first three playoff games against the Indiana Pacers. Mitchell was averaging 41.3 points per game in the second round ...

The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to promote private ...

Jonathan McKernan has become a White House favorite for financial regulatory positions. The Senate has yet to act on McKernan’s nomination to become director of the Consumer Financial Protection ...

Companies often dedicate considerable resources to gaining the attention and endorsement of celebrities. When a fashion influencer is photographed carrying a designer handbag, it can turn an ...