One reason why Nvidia has maintained such a dominant lead for so long is that it continually pushes the envelope with new features. Popular games and game engines implement those features, which may only work on Nvidia's hardware,

The new GeForce RTX 5090 is the top of the line and the star of the show (so much so that it actually leaked just hours before it was officially unveiled), but Nvidia is actually launching four new 50-series GPUs at CES 2025, with the desktop models starting to ship this month and laptop versions arriving in March.

Nvidia’s new GeForce RTX 50-series graphics cards have been officially revealed and they are beastly. The RTX 5090 will cost $2,000 and require a recommended power supply of 1kW, or roughly the equivalent of running a belt sander non-stop.