Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from landing pages by default.

See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

Big marketers aren't rushing to celebrate a potential Google ad breakup. Why? They lack alternatives to Google's reach and effectiveness. Some ad industry insiders say CMOs should push Google for ...

But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP and ad server markets, and Google’s bundling of its SSP and ad server as one product, which gives some ...

The U.S. Department of Justice (DOJ) is proposing that Google sell two of its advertising products to restore competition in the ad tech space, according to a new filing. The proposal comes after ...

The US Department of Justice wants Google to sell its AdX and DFP ad tech products. This follows a judge's ruling that Google illegally dominated online ad markets. Google disagrees, stating the ...

In 2024, revenue from its ad network segment was $30.4 billion—11% of Google’s total ad revenue. It will survive. Also Read: London is getting it wrong: Consumer protection is not anti-growth ...

Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was found guilty of monopolizing two advertising markets, both on the ...

WSJ’s Dan Gallagher explains. Photo Illustration: Elise Dean Google should sell two of its ad businesses to address antitrust issues, the U.S. Justice Department said in a court filing after a ...

Alphabet's GOOGL.O Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its advertising technology business to address the company's dominance over ...

Google topped revenue expectations in Q1, with its ad business raking in $66.89 billion, according to an earnings statement from parent Alphabet. However, executives warned of mild headwinds ...