One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

A new generation of marketers are using AI to power content personalization, creative scale and campaign performance.

Let me explain why. All three of these programs do email a disservice, chiefly by ignoring how email marketing has evolved over the past 15-plus years from a broadcast channel to a much more ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

A recent study by the Influencer Marketing Factory broke down key tips for growing your LinkedIn presence.

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for ...

Podcasts are a fantastic way to advertise your business and expand your reach! Here are expert tips on how to use podcasts for marketing.

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

Although these are bulk emails typically sent by marketing automation platforms ... auto-created plain text version of their email, adding line breaks and separators and breaking out CTAs. However, ...