Colour also plays a role in building long-term brand loyalty. Over time, as consumers interact with a brand, the colour ...

KFC accused Church’s Texas Chicken of violating its trademark rights when it began using the words “Original Recipe” in its ...

New York (CNN) — No, not the recipe itself. Just the literal phrase. Last week, KFC accused Church’s Texas Chicken of violating its trademark rights when its fried chicken competitor began using the ...