Alexander Chernev is a professor of marketing at the Kellogg School of Management ... Specifically, this course aims to: (1) introduce the key elements of brand management, (2) provide a sound ...

With a management concentration ... issues and ways to communicate effectively with global business colleagues. Identification of the key elements of marketing including social media tools that ...

To effectively reach a multi-generational audience, entrepreneurs need to carefully craft a marketing strategy that ...

In an era where the email inbox remains a primary channel for business communication, a surprisingly large number of ...