Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a deceptively simple question: Why doesn’t any brand truly own Christmas ...
Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.
The ad takes a cheeky swipe at the rankings after Australia dropped out of the Top 10 for the first time ever in 2025, with “Lambassador” Sam Kekovich making it the goal of his team to put the country ...