So it comes as no surprise that Amazon shoppers are stocking up on mascara — and there's one in particular that's catching shoppers' eyes. Essence Lash Princess False Lash Effect Mascara is a ...

Years ago, before I was a beauty editor, I had an inexplicable bias against drugstore mascara. Chalk it up to a combination ...

Elsewhere, Charlotte Tilbury's latest Exagger-Eyes mascara, priced at £28, promises to amplify lash volume by nine times and boasts a formula that encases each lash for a complete curl effect.

Sculpted by Aimee's LashLift mascara has caused a stir online with 93% of testers claiming their lashes were significantly ...

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