Configure server-side event tracking for key lead indicators (form submissions, button clicks, chats, phone calls). Use secure webhooks or APIs to trigger real-time event uploads from backend systems.

Ensure your CRM or automation platform sends relevant emails after a lead form is completed. Also, train sales teams to promptly reach out to leads who may be ready to engage.

President Donald Trump nominated Vice Adm. Brad Cooper to lead U.S. Central Command, according to a Wednesday Pentagon notice. Cooper, who would be promoted to admiral, is currently the deputy ...

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