How Gen Z is using digital platforms to lead climate action? The study reveals that youth climate activists are not passive consumers of social media, but skilled strategic communicators who ...

Video is an excellent tool for lead generation and a valuable part of a digital marketing strategy. The best part is, it doesn’t have to be intimidating!

Lead generation is a vital part of any business. Without leads, you don’t have customers. And without customers, you don’t have revenue. So, how do you go about generating more leads? You can leverage ...

But lead generation has an unexpected dark side. Earlier this year, for example, lead gen ads on Facebook and Snapchat became important pieces of evidence in a civil lawsuit alleging health insurance ...

Social media platforms like Meta are, of course, rich in data. And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen ...

For lead generation purposes, we recommend “Visit your website” and having a method for contact there. Otherwise, you can encourage inbound messages via Instagram DM.

Lead generation, at its core, refers to the process of attracting and converting prospects into someone who has expressed interest in a company's product or service. These leads, once captured ...

Create the lead form (under Instant forms) in the Business Suite area of the Facebook Page. You can also create this within the Ads Manager as you create the ad but I think it’s a little easier ...

Strong customer relationships are the heart of a successful small business, but customer acquisition can be a challenge. Here's how to generate leads and grow your business. Written by:Adam ...

Lead generation prospects have narrowed-down characteristics, as their suitability for your products has been assessed by a sales team or online form. Increased likelihood of buying ...