Rahul Talwar (Axis Max Life) and Rajnil Malik (PwC) are decoding the nuances of Agentic AI in marketing—one intelligent workflow at a time.

I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all the ideas they shared around film marketing. It quickly emerged that there ...

Bernhard Schaffrik, Principal Analyst, Forrester, argues enterprises should focus on strategic opportunities of generative ...

Faye Mear offers a simple guide to deciphering marketing jargon – and explains what it means for your practice.

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

What makes a meme-marketing campaign successful and what the future might look like for brands trying to stay relevant online ...

By crafting tailored prompts, entrepreneurs can leverage ChatGPT to generate detailed, insightful, and actionable content for ...

San Francisco Mayor Daniel Lurie issued an executive directive on Tuesday aimed at addressing the city’s public safety ...

Growth marketing leverages experimentation and iteration to drive business expansion. It emphasizes data-driven decisions ...