True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Marketing maturity is crucial because it directly correlates with the efficiency and success of marketing efforts. According ...

In the high-stakes game of startups and small businesses, every resource counts. Forget throwing money at fleeting ads; the ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

A well-structured conversion copywriting process is the foundation of high-converting marketing. It makes sure every message speaks directly to your audience, aligns with your brand, and achieves the ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

As customer expectations continue to rise, the ability to adapt quickly and deliver value consistently will define the next ...

Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and distributing valuable, relevant, consistent content to attract and retain a ...

Meet the judges of The Drum Awards, which celebrate the best in brand-building and creative strategy. Our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.