Many years ago, floorcovering companies would have a management-level position that combined sales and marketing together, ...

Key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report, which cover martech, sales-marketing alignment and ...

Forrester (Nasdaq: FORR) today opened calls for nominations for its 2025 B2B Return On Integration Honors and B2B Programs Of ...

Account-based marketing remains a key part of B2B strategy, but it often struggles with the same recurring issues. These problems include too many buyers, messages that don’t match up, and ...

Discover how to align sales and marketing to drive revenue, engagement and differentiation in B2B Product Marketing.

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

Clay, a leading provider of RevOps and growth solutions, and TrustRadius, the leading buyer intelligence platform, today ...

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior ...

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. The post Could AI be what finally aligns marketing and sales teams? appeared first on MarTech.

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

Proving marketing’s worth isn’t just about doing the work—it’s about making it visible. Speak the C-suite’s language with ...