A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

And, thanks to the applicator's tapered tip, this also works nicely on a variety of different eye shapes as well. Why We Love It: Eyeshadow sticks tend to have impressive staying power ...

If you want to eliminate the eyelid crease forever, you need to stop using concealer on your eyelids or applying your shadow directly to your lid, and you need to start using an eye shadow base.

It goes without saying that Maybelline ... way to make your eyes truly pop on the daily. I’ll definitely be reaching for this mascara for those no-fuss, day-to-day makeup moments where I want ...

“Different forms of eyeshadow all serve their purpose. A little secret and favorite trick of mine is to use multiple textures to create a very dynamic and impactful eye shadow look. Cream ...

The company owns 36 brands, including Maybelline ... it only sold makeup pencils, but it quickly expanded to include eye colors and lipstick sold at affordable prices. L'Oréal acquired NYX ...

Bratz Dolls, known for their passion for fashion, are celebrating early 2000s makeup trends through a collaboration with ...

“I’ve never been a makeup person really. I always love not wearing makeup. For me, makeup has always meant that I’m going to work,” Gwyneth Paltrow told PEOPLE in April 2020. "All through ...

My hack? An easy af Halloween makeup look that mostly takes the place of a costume entirely (minus a few simple additions). Trust: Some Halloween eye makeup or Halloween hairstyles can entirely ...

For the 76th Primetime Emmy Awards at the Peacock Theater in downtown Los Angeles tonight, stars paired tailored suits and flowing gowns with equally showstopping beauty looks. Glowing skin, sleek ...

We already knew it was coming this October, but Batman: Arkham Shadow - the promising VR take ... players get to experience it all through the eyes of Batman. It sounds pretty ambitious, and ...