How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

The final “Woj Bomb” of the esteemed NBA reporter Adrian Wojnarowski has now been turned into a commemorative sneaker.

The Air Jordan 3 is an unimpeachable sneaker. It marked the start of a long partnership between the greatest basketball ...

Boston Celtics guard Jaylen Brown responded to Nike Basketball's post on X about an exchange with Milwaukee Bucks forward ...

The Air Jordan 3 stands as a monumental figure in sneaker history, representing not just a shoe, but a cultural phenomenon.

Milwaukee Bucks star and Nike athlete Giannis Antetokounmpo scored a season-high 59 points during Wednesday’s overtime win ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Puma and Asics lead in brand searches and sales growth on the resale market. Nike dominates in high-value sneaker ...

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

The most expensive Nike sneakers ever were worn by the all-time great basketball player, Michael Jordan. Over the years, Nike ...