Castore boss Tom Beahon says start-ups are second-guessing Britain’s status as a global investment hub under threat of higher ...

The All-Star guard recently teased an exclusive, one-of-a-kind Nike Ja 2 colorway, giving fans an exciting preview of what's ...

Vendors were looking to resell their vintage stock of Nike, Adidas and smaller brand sneakers to crowds of buyers looking to ...

How brands are redefining casual fashion by focusing on self-expression, limited-edition releases and community building, and ...

Most NBA players choose to endorse American sneaker brands. However, some are persuaded to endorse sneaker brands from China.

Nike's deal with Michael Jordan in 1984 reshaped both their futures. The Air Jordan I, released in 1985, defied NBA ...

Nike has become a huge part of the NBA culture with many players endorsing the footwear. Here's the 10 all-time greatest Nike ...

Do clothes make the player? The golf-obsessed country of South Korea seems to think so, and has backed up the belief with ...

Nike ysed to rule the sportswear business. Its recent earnings have been weak. It has too much good competition.

Shedeur Sanders was listed at the top of the college football season, with an approximate $3.8 million valuation. This was also the highest NIL valuation at the time. Fast forward to 2024, he is still ...

A New Era of Kits BeckonsLiverpool fans have a reason to rejoice as the club is set to end its association with Nike and ...

AI search start-up develops ‘sponsored’ question system in effort to gain share of $300bn digital ads industry ...