Nike's reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

Nike's share price has fallen significantly due to slower growth, but its strong fundamentals and the return of a former CEO ...

Nike has linked up with renowned skateboard brand, Antihero for a collaborative spin on the SB Zoom Blazer Mid Pro GT model.

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

It wouldn’t be a Hypebeast Gift Guide without a generous helping of sneakers, and this week Nike comes right on cue with new iterations of its must-have silhouettes.

Forget rare collabs and one-off releases. Nike's best new shoe is a $100 sneaker called the C1ty that anyone can buy.

With the Houston Texans unveiling brand new football uniforms, TODAY’s Craig Melvin heads to the Nike Sport Research Lab to ...

Under a Donald Trump presidency, a proposed 25% tariff on Mexican imports could lead to significant price increases on ...

In the last 24 hours, it was widely reported that Barcelona had finally reached an agreement with Nike over a new sponsorship ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.