One of the most elusive sneaker grails of all time, the Nike x Wu-Tang Clan Dunk High, has finally made its way to general ...

AntiHero Skateboards is one of the most renowned labels in the sport, which made its debut Nike SB collaboration in 2018 a ...

However, there's more to the brand than meets the eye. The Nike brand's story originates from ancient Greek mythology, with ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike is the goddess who personifies victory in any field and is said to have had an overwhelming desire to always win, making ...

Learn why brand value matters, how it impacts trust, loyalty, and growth, and tips to build and sustain brand success.

Nike has linked up with renowned skateboard brand, Antihero for a collaborative spin on the SB Zoom Blazer Mid Pro GT model.

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation ...

Nike scored a trademark win last Thursday in a New Jersey federal case against “Air Global” sneakers that look strikingly ...

Sinner defeated Novak Djokovic in the Shangai Masters finals and then beat Alcaraz in the Six Kings Slam. However, Sinner pulled out of the Rolex Paris Masters due to a virus. Next week's year-end ...

You don’t have to be a mega sports fan to know the Nike brand. It may represented by a simple, understated tick, but it’s also one of the most recognisable logos in the world. The ‘Swoosh ...