These are the branding news stories we’re reading this week. This week in branding, Pepsi released a new take on a major ...

Teams such as Liverpool, Chelsea and Tottenham have a vertical Nike swoosh instead of the traditional horizontal logo which normally appears on their shirts. Supporters want to know why the Nike l ...

James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear ... is set to expire upon James' death. Most likely, the compensation ...

"Like, they're not doing that and only reason that s**t happened in Colorado cuz Kobe's with Adidas if that n***a was with ...

Ballerina Michaela Mabinty DePrince has died. She was 29. The news of her death was announced on the Boston Ballet principal ...

It is going to look a little bizarre, but there is a great reason behind the change… Nike have changed their logo on third kits to celebrate women's football. They explained their switch for ...

His name was Garnet Michael Nelson. His long way home is finally over. It’s taken eight years to confirm the homeless drifter ...

Nike just appointed a new CEO who came out of retirement to take the job. Elliott Hill will take over from John Donahoe in October, Nike said. It's the latest move Nike's making to right its ...

overcame every obstacle life put in her path from an early age The recent death of Michaela DePrince, the talented dancer and Nike ambassador, has left the world of dance and sports in deep sorrow ...

When one thinks of 'branding', visual elements such as logos and colours often take centre stage, leaving verbal branding ...

German, 69, was found slashed and stabbed to death outside his home over Labor ... Gatus testified that the gray sneaker with a Nike logo and four black marks on the sole was "identical" to ...