From launching a category-defining product to handling knockoffs, Beautyblender CEO Rea Ann Silva has done whatever it takes ...

This festive season, Get your perfect look with the best lipstick shades from top brands like Lakme, Sugar, Mamaearth, and ...

Whether you’re getting ahead of your holiday shopping or shopping for a birthday tomorrow, these deals will help you find the ...

Kajal Eyeliner: Infused with vitamin E, this long-lasting kohl formula glides on like butter and even has a sharpener in the ...

Sabrina Carpenter is the queen of pop — and epic lip combos. As the pint-sized pop crooner heads on tour, fans can’t help but ...

A bright, bold red lip is trending for fall 2024! Karen Helton, owner of Kiss N’ Makeup, visited with Studio 512 to share ...

If you’re looking to kick your gifting game into gear early this year, Bloomingdale’s has a wide array of beauty sets that make for great presents.

Tomorrow (October 9), as we step into the seventh day of Navratri, we’ve got you some basic, and traditional blue Navratri ...

Nothing exudes confidence like a polished makeup look that enhances your natural beauty, especially in a professional setting ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

It pairs effortlessly with bright or red outfits, giving you that perfect "I didn ... a raspberry hue with red lip shade gives just the right amount of color without feeling too bright.