Forester Leonardo Udasco Jr. and his team were deep in the forests of the northern Philippines in 2019 when they first spotted a plant they’d never seen before: a small, phallic-shaped flower ...

A flower farm wi t h celosias and o ther bright blooms like zinnia, marigold, and vinca closer to Metro Manila is one of the country’s newer flower fields, opening last July 2019.

The Philippine flower business has the potential to grow into a multi-billion peso industry amid a booming demand in both the local and international markets, according to a top floral designer.