industry insiders and former auto brand leaders are raising red flags about the growing trend of "cosmetic" updates that lack substance, warning it could lead to brand fatigue and dilution.

Jennifer Aniston is back in front of the camera for her hair care brand LolaVie ‘s first TV commercial. The “Friends” alum, ...

The Australian sunscreen brand Naked Sundays just launched SPF-infused blush sticks that are bound to be one of Summer's biggest launches.

Undereye powders are also an essential for Uchenna's makeup routine, as she describes it as the perfect product to get a ...

From Le Volume de Chanel to Les Beiges Healthy Glow Foundation, there's a double-C emblazoned makeup find for everyone.

Paris Hilton has launched her new skincare brand, Parívie, a high-tech skincare line Wednesday. The pop culture icon's new ...

Paris Hilton talks skin care with her new line Parívie, Y2K trends, aesthetic treatments, and more in this beauty interview.

Interparfums co-founder Jean Madar didn’t give two thoughts about tariffs, much less how they could upend his $1.4 billion perfume business.Now, he and his team are having daily “war room” meetings ...

Lady Gaga might be going to Singapore for her concert, but the queen is making an appearance in Hong Kong in another way: with the much-awaited launch of her own cosmetics brand Haus Labs.

Whether you’re picking up your tried-and-true lipstick at the drugstore or just browsing for the perfect broad-spectrum SPF, you’ve probably crossed paths with L’Oréal. The French beauty ...

This followed similar moves from Dinto, a Korean cosmetic brand. Prior to the scandal, Soo-hyun was the biggest male star of his generation. He first shot to major fame in the 2011 teen drama ...

HypeAuditor ranked the Top 10 fastest-growing Beauty & Cosmetics brand accounts on Instagram in 2025. Rankings were determined based on influencer and audience data, which was analyzed by ...