In a market bustling with competition, brands constantly seek innovative ways to outshine their rivals. One method that has ...

AI is flipping that dynamic. By mining consumer signals across platforms, predicting emerging needs and simulating future ...

Ever gone to a store for one item but came back with it and something else because it was cheaper together? That’s price ...

Generative artificial intelligence (gen AI) seems to offer endless possibilities for sales and marketing. It can help ...

Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once ...

Nostalgia marketing strategically uses references to previous moments in time to activate people's fond memories of those ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve ...

One Chinese baby products company announced Tuesday it is officially entering the United States, the world’s largest consumer ...

Enterprise Products Partners boasts low leverage, a hefty yield of 6.88%, and ongoing growth projects. Read why EPD stock is ...

UK scale-up recognised for transforming how beauty brands deliver trial at scale ...

Consumer packaging dumps 19 million metric tons of plastic waste into the environment each year, according to the nonprofit ...