Market segmentation practices help businesses separate their ... include demographics including age along with gender and income-level adjustments and psychographic data such as lifestyle perspectives ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...

When misapplied, even the most well-intentioned personalization efforts can feel invasive, irrelevant or damaging to brand ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

The importance of segmentation In order to understand the market potential of a new Alzheimer's treatment, and develop a compelling brand, market researchers must take into account a wide range of ...

Retailers are leaning heavily into data, from foot traffic analytics to psychographic insights ... “That means curated spaces, integrated marketing support, and access to real-time shopper ...

When will the next bear market happen—and when it does, how long will it take to recover? Stocks were approaching bear-market territory as recently as Monday, April 7, and forecasters across ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...