The Brand Auditors has enhanced its Brand Audit Services with AI-powered customer segmentation, enabling mid-sized and large companies ...

The Japan Facial Injectables Market is expected to expand exponentially from USD 610.2 million in 2023 to USD 1,723.6 million by 2032. This impressive growth trajectory, symbolized by a compound ...

In Africa, digital transformation is often misunderstood as adopting new tools or platforms. But Yaw Dwomoh, CEO of AdHive, ...

While historically effective, mass-marketing ad strategies ... advanced segmentation now leverages markers like behavioural insights, psychographics, and real-time engagement data to refine ...

If there are too few, marketing becomes generic and undifferentiated. However, hundreds of hyper-niche segments need to be more scalable and efficient. The most helpful segmentation models blend ...

Psychographic segmentation classifies a target audience based on their ... businesses can better understand what motivates their target audience to buy and develop marketing strategies that align with ...