Sales and marketing alignment refers to when the two departments unify their strategies and integrate their processes to meet shared goals. B2B companies that align their sales and marketing teams ...

The alignment of Marketing and Sales teams has been a hot topic over the past few years, and the idea of these two usually disparate teams coming together is changing how people work and how ...

Xactly and ServiceNow are also joining forces to drive revenue optimization by streamlining the quote-to-order process, enabling seamless sharing of earnings and incentives with sales teams, and ...

Oliva, Rogelio, and Noel Watson. "Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning." Harvard Business School Working Paper, No. 07-001, July 2006.