Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male.

With Women’s Euro 2025 just weeks away, adidas has unveiled a game-changing release: F50 SPARKFUSION, its first elite-level football boot built specifically for female athletes – not just in color or ...

Adidas infuriatingly uses biological male models to advertise women's swimsuits, and bras,' wrote another. 'Nothing sells a swimsuit like a hairy chest and a crotch bulge,' a third posted.

NCAA swimming star Riley Gaines and Rep. Nancy Mace, R-S.C., were among those who ripped Adidas over the model it used for a women's bathing suit as part of the company’s pride collection.

Adidas is taking heat for its new line of ‘Pride 2023’ women’s swimwear that appears to be modeled online by a biological male. The colourful, one-piece women’s Pride Swimsuit was worn on ...