It has a full total value of £177 but shoppers can snag it for £79.99, making it a great option for those not wanting to ...

Selena Gomez recently opened up about her commitment to making a positive impact through her makeup brand, Rare Beauty.

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion ...

The Rare Beauty founder teamed up with Sephora for the ‘Make A Rare Impact’ campaign in honor of World Mental Health Day on ...

In the near-decade I’ve written about beauty, I’ve tested hundreds (if not thousands) of skin care, makeup and hair care ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links ...

The Glossier CEO talks selling at Sephora, launching the new Rêve and Doux perfumes, and building a modern legacy brand.

Danessa Myricks, Mario Dedivanovic and more have tips and tricks for nailing your next look. See the tips and tricks PEOPLE ...

Valued at $170, this Sephora collection Advent calendar has pretty much everything you'll ever need (which also means it's ...