There is increasing consumer demand for low- or non-alcoholic beers, and science is helping improve both the brewing process ...

Non-alcoholic Guinness could one day be more popular than its traditional counterpart, an executive at the brand’s parent company Diageo has said. Anna MacDonald, marketing director at the ...

Contrary to what you might believe, non-alcoholic beers aren't entirely alcohol-free. ... What they weren't told was that the vodka was tonic water, poured from a Smirnoff bottle.

Smirnoff-maker Diageo bought Ritual Zero Proof last year. ... Non-alcoholic beer sales have jumped more than 100% in all months between 2021 and 2024 (excluding unreleased December figures), ...

While US sales of alcoholic beverages edged 0.8% higher to $105 billion during the past 12 months, sales of non-alcoholic booze soared 34% to $620.4 million during the same timeframe, according to ...

Non-alcoholic craft cocktail-dinner pairings are having a fun but sober moment Denver bartender Alex Jump is helping lead a no- and low-proof revolution in hospitality. Share this: ...

Smirnoff vodka is shaking up the Canadian ready-to-drink market with the launch of three exciting new cocktails: Raspberry Mule, Cosmo Bellini, and Passion Fruit Martini. Crafted with premium ...

Non-alcoholic beers such as Bud Zero, Athletic Brewing Co. and Brooklyn Brewing's non-alcoholic variety pack increased sales by 21.6% in 2022 and are up 34.2% so far this year, according to ...

Non­alcoholic wine costs in the $15 to $30 range, ... Ritual and Seedlip are both partly owned by Diageo, owner of Smirnoff and Johnnie Walker.

Smirnoff-maker Diageo bought Ritual Zero Proof last year. ... Non-alcoholic beer sales have jumped more than 100% in all months between 2021 and 2024 (excluding unreleased December figures), ...